Top 3 Reasons to Use Facebook Ads in Sri Lanka in 2020

Top 3 Reasons to Use Facebook Ads in Sri Lanka in 2020

Facebook ads and social media marketing in Sri Lanka have picked up in the recent past. The opportunities to grow your business using these online marketing techniques are definitely high, but why would you spend your money advertising on something like Facebook?

Well, there are plenty of reasons why digital marketing agencies in Sri Lanka and around the world offer Facebook advertising as one of their core services, but lets look at what we think are the three most important reasons for you to use Facebook ads.

1. Millions of Facebook users in Sri Lanka

The first and most important reason is how large your reach is going to be. Traditional marketing services might be able to reach a few thousand or a few hundred thousand if you’re lucky.

But Sri Lanka alone has over 6 MILLION active Facebook users every month! That means that instead of running after a few thousand customers through a newspaper or a few thousand who will throw away a leaflet of yours, you can directly reach many many more customers through Facebooks ads!




2. Targeted audiences for online marketing

The second reason is that unlike any other form of advertising in Sri Lanka, Facebook and social media marketing allows you to select exactly what customer you want to reach!

So how this form of e marketing works is that Facebook has information about everyone that uses Facebook, about everything we click “like” on, everything we share, everything we comment on, or even just watch a video! So a competent digital marketing agency in Sri Lanka can use their knowledge of Sri Lanka’s consumers to target ads based on the information that Facebook has about users, to directly reach only the customers you care about!

3. Cheap ads that traditional marketing cannot match

The final reason for you to start with social media marketing in Sri Lanka is the low cost associated with it! Traditional marketing services and even other forms of online marketing in Sri Lanka can be expensive, especially for smaller and newer businesses.

A full colour newspaper ad can even be as expensive as Rs. 100,000! For a paper with a high reach and circulation, its often even more! But the same ad sent through digital marketing services on Facebook is going to cost far far less. In most industries, you can reach more than 10,000 people every month, for just Rs. 5,000.

The best reason is when you combine these three reasons. That way, you can get results that are way better than any other marketing services in Sri Lanka, at a fraction of the cost.

Let us show an example!

Bonus Reason: Facebook ads are currently at their peak for Sri Lankan businesses

Facebook has been updating and optimising their algorithm so that they can bring really good results to businesses in the West. This means that for Sri Lankan businesses, which anyway see much better results through Facebook ads, 2020 is going to be VERY bright!

However, this needs to be used now! Digital marketing agencies in Sri Lanka have to know exactly how to use these algorithmic changes to give better online advertising to their clients. If they can’t do it now, your business will be left behind, and you will miss out on a lot of new customers that you could have cemented as part of your business.

Digital marketing is a very powerful tool to grow your business. Social media marketing in Sri Lanka is growing faster than ever, and this is the time to hop on the train and see the results flowing into your business. So don’t hesitate! Learn more about digital marketing in Sri Lanka and make sure that you and your business do not miss out!

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